Burger King Apologizes To Mary J. Blige For ‘Unfinished’ Commercial — Is The Ad Offensive?

Earlier this week, we showed the new line of celebrity-filled commercials from Burger King that promotes their new healthy menu choices, featuring David Beckham, Jay Leno, Salma Hayek and Mary J. Blige. The fast food chain later drew criticism for their ad featuring Blige singing about their chicken snack wrap  (which has since been pulled from YouTube) after fans backlashed and said it fed into an African-American stereotype.

Burger King has since apologized to Blige and her fans, explaining the ad was put up before it was completely finished, and Blige herself addressed fans saying she would “never allow an unfinished spot” to run without her consent. Check out the ad that’s drawing so much criticism and tell us, is it offensive?

Mary J. Blige addressed the incident in a statement on Wednesday saying, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip.”

Mary added, “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

Burger King pulled the ad from their YouTube page citing music licensing issues, but say it will be released once everything is in place.

Watch the ad below and tell us if you think it’s offensive or not.

Vodpod videos no longer available.

[Source: TMZ]


One Comment

  1. Arlene says:

    WTH is wrong with people.. I see NOTHING OFFENSIVE about this…

  2. Daniel Thomas says:

    I listened to the spot twice and couldn’t detect any lyrics that seemed to converge with publicly known stereotypes. It sounds to me as if, and maybe TM had something to do with the negative comments, the stereotypes alluded to, long assuaged in my opinion, resurfaced due to those old wounds. On a different note I think Mary J. Blige, her public persona, is a very classy woman and artist and I agree that she would not sign off on something that would impugn the status I just assigned to her and supported by her fans.

    1. Regina Sumpting says:

      We’ve come too far to allow a generation of people who know nothing about history and the culture of black people ignore subtle behaviors that take us back to oppression.

      There’s nothing wrong with society….there’s something wrong with you. You lack the sophistication and logic to think.

  3. Thomas says:

    2012? Is this a joke or what? EVERYBODY globally likes chicken, check the menus. Watermelon is one of the best foods to combat cancer, everybody likes dancing, etc. True ignorance is to believe in stereotypes. We are one.

  4. gwendolyn says:

    offensive how….what the hell is wrong with society……was she too sexy or too black????????

  5. Nisha says:

    The only thing offensive by the ad is that they didn’t hold Mary down. She sounded good, but the commercial was wack!!!

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