"To be fair tho, art cannot be rushed."

By Amanda Wicks

Frank Ocean’s producer, Malay, took part in a Reddit AMA on Monday night (August 15), and even though users were told ahead of time that he would not be answering any questions about Ocean’s upcoming album, one fan managed to get around that red tape and get an answer, kind of.

Related: Frank Ocean Releases Snapchat Filters

On the forum, the user said he respected Malay not wanting to answer questions about Ocean, but he had issues as a fan. “So in the interest of asking a question that acknowledges those boundaries while still addressing the elephant in the room, I’d like to know what you think about how fans have interacted with the rollout to this point,” he wrote. “I think the major pain point for fans has been the fact that Frank has led us to believe there’s something coming, and then he hasn’t communicated with us at all.”

The user added how he, like many others, had tuned into Ocean’s live stream, clicked on his website for updates and generally put in a lot of time without hearing much about what was happening. As a result, he felt incredibly frustrated. “Maybe the point of the stream is to communicate that that relationship is one that puts undue expectations on an artist to engage with strangers, but I just want to support Frank and his career, and as a fan it’s difficult to continue engaging in that kind of relationship when it feels so one-sided and unrewarding,” he wrote.

Malay responded, “First of all we all massively appreciate and love you guys, Frank has told me this himself many times. To be fair tho, art cannot be rushed. It’s about making sure the perfect aesthetic for the situation has been reached, to do that, takes constant tweaking, trial and error.. That goes for any creative sitution (sic).”

So there you have: Art takes time. Ocean’s new album could come this week or it could come next year. Fans may not appreciate his secrecy, but the payoff may be well worth it.


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